Alberto Benbunan
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Alberto Benbunan

Founder of Multiple Startups in Commerce & Tech. Sold 5 companies in the last 7 years, 4 of them to listed companies.
+25 years working with Technology, Mobile and eCommerce Strategy. Passion and curiosity about CommerceTech and Crypto.

When I was 18 y.o. (mid 90’s) I founded several successful start-up companies in Latin America such as Ticketron Venezuela (tickets for events by phone and Internet), Webtron (Internet Project developments), Promotron (Events and Promotions Organizer) and (Offline and Online discount coupons) acquired by SuDescuento.

When I moved to Europe, I started working in the Business Development department at Excem Technologies and later International Business Development Manager at Marca’s Newspaper, the most read newspaper in Spain (Grupo Recoletos part of Pearson Group at that time, Today is Unidad Editorial part of RCS Group).

In 2004, I founded Mobile Dreams Factory, one of the leading European mobile marketing and advertising agencies. According to MMA Global, one of the most awarded mobile marketing company with many different international awards such as MMA Awards, Cannes Lions, Eurobest, El Sol, etc. We’re still on the business but as a mobile consultancy firm.

In 2012 we founded Mediasmart and Moviplans. Mediasmart is a mobile performance based DSP (Acquired by Affle - 2020) and Moviplans an eCommerce company, (Acquired to Grupo DIA - 2015).

When we sold Moviplans to Grupo DIA I started my passion in Grocery / Retail (or Commerce as I call it) & Technology. This is what I call: CommerceTech . Since that moment I co-founded 2 different companies: Gelt ( and DelSúper ( DelSúper evolved to Super Technologies (acquired by Mox Group - 2021) and Gelt is my current project.

In the last 2-3 years, together with Prosegur Cash. I focused on Gelt and founded 2 more companies. Prosegur Crypto ( the most secure crypto cold custody solution (acquired by Prosegur Cash - 2022) and Sendity ( reimagining digital remittances (acquired by Prosegur Cash - 2022).

I'm teaching at IE Business School since 2008 (less and less and not as much as I would like), mentoring in different incubators and accelerators, angel investor and also participating in many different non-profit organizations in Europe and Israel. Proud Eisenhower Fellowship Fellow.


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